Creative, Digital Experience & Growth Executive
My work has always lived at the intersection of creativity, digital experience, and growth — but the way I approach it today has been shaped by years of leading teams, building organizations, and working in environments where clarity and trust truly matter.
I began my career rooted in design and storytelling, drawn to the power of thoughtful experiences and how they shape perception. Over time, that foundation expanded into leadership: guiding cross-functional teams, scaling agencies, and partnering with organizations navigating complexity, regulation, and change across healthcare, senior living, technology, nonprofit, and commercial sectors.
What’s stayed consistent is my belief that good work should make life easier for the people on the other side of it. Whether I’m shaping strategy, mentoring leaders, or building digital platforms, I’m motivated by work that balances creativity with accountability — and ambition with care.
This page offers more context on how I work, what I focus on, and the kind of leadership I bring to the table.
Areas of Focus
Digital Experience Strategy: Designing and scaling experiences that are intuitive, accessible, and effective – especially in complex or regulated environments.
Creative & Brand Leadership: Using creativity as a strategic tool to build trust, clarity, and alignment across teams and audiences.
Growth & Go-to-Market Alignment: Connecting strategy, messaging, and execution so organizations can grow with intention and momentum.
Client & Stakeholder Partnership: Building strong, transparent relationships rooted in trust, communication, and shared outcomes.
Cross-Functional Team Leadership: Leading and mentoring multidisciplinary teams through change, ambiguity, and growth.
Healthcare & High-Impact Work: Bringing care, compliance, and clarity to environments where the work directly affects people’s lives.
Leadership Highlights
Experience
Carenetic Digital (2022 – 2025)
Skyhook Interactive (2022 – 2024)
Prodigitude (2020 – 2024)
cloudCreative (2018 – 2020)
MM Marketing (2009 – 2018)
Smart Marketing (2010 – 2016)
American Express (2009 – 2010)
Furry Friends Web Design (2009)
Apollo Group/ University of Phoenix (2006 – 2009)
Andalé Advertising (2005 – 2007)
Education
BA, Graphic Design
MBA, Marketing
MFA, Advertising
Clients Served
Mountain Park Health Center, Pilgrim Rest Baptist Church, Salpointe Catholic High School, FlipSeats, Pacific Office Automation, New Way Academy, AdvanSix, Liv Communities, Liv Generations Senior Living, MD Helicopters, Davis Miles, Embark Behavioral Health, Core Recovery, cloudIT, ubuytile.com, Sky Zone, Phoenix Medical Group
Industries Served
Healthcare, Technology, Education, Non-profit, Manufacturing, Entertainment, Fashion & Jewelry, Family & Kids, Build to Rent, Commerce, Professional Services
Manifesto
01 I believe leadership is about creating environments where people can do their best work — with clarity, trust, and accountability.
02 I believe creative strategy should be grounded in purpose and shaped by insight, not trend.
03 I believe the work that matters most serves real people and improves real experiences.
04 I believe growth is intentional — driven by curiosity, discipline, and care.
05 And I believe meaningful outcomes come from aligning creative vision with strategic clarity and operational excellence.
Leadership Philosophy
I lead from curiosity and care, balancing imagination with execution to help teams, leaders, and organizations achieve their ambitions.